After initially going viral on TikTok, Tesher’s “Jalebi Baby” caught the attention of Jason Derulo, who approached him to feature on the song. A remix version with the duo became a global viral sensation, topping the Shazam charts in 25-plus countries, and quickly amassing more than 100 million combined global streams. The song peaked at No. 1 on the U.K. Asian Music Chart, and remained atop it for seven consecutive weeks. “Jalebi Baby” also rose to a peak of No. 3 on the Billboard World Digital Song Sales chart, where it stayed for two weeks. The song also rose to a peak of No. 7 on India’s Top 20 International Singles chart for three weeks, becoming Tesher’s first Top 10 hit in that nation. Here, he discusses the satisfaction he gets from sharing the stories and sounds of his culture.
Photo by Brad Ardley